Caroline is responsible for marketing and business development across the organisation. Her role includes client development and management ensuring that clients' needs are met across the network and exploring ways to enhance the service delivery model for clients. Her remit covers member engagement and maximising firm referrals through regional, practice and industry group initiatives. On the marketing side, she is responsible for developing a strong corporate identity and increasing visibility across our key markets through content marketing. She is involved in shaping the organisational strategy and has overall responsibility for the implementation of the business development and marketing plan.