Adam leads the Global Office in the day-to-day running of the Association. He liaises with the Chairman on a regular basis. His remit includes developing and maintaining a distinctive corporate identity and brand for Multilaw and identifying and cultivating opportunities for co-operation on global business development initiatives. Strategy is an important area of focus for him and he reports on this to the Executive Council at periodic meetings. Nurturing and maintaining the existing membership of Multilaw by developing a strong, innovative and relevant package of services to members is a key aspect of his role as is strengthening the Association by recruiting appropriate new firms ensuring that all firms are visited and vetted prior to being invited to join.