Country _ Name
United Rep of Tanzania
SectionTitle
Crowdfunding/crowdinvesting/crowdlending
Body
FinTechs belonging to this category operate crowdfunding, crowdinvesting and crowdlending platforms on which money is raised to invest in various projects, mainly start-up companies and real estate projects.

Crowdfunding is not a defined financial service, but generally used to describe donation-based crowdfunding (the investor donates the money to the project), reward-based crowdfunding (the investor receives an often symbolic consideration for his investment), equity-based crowdfunding (crowdinvesting: the investor participates in the profits of the financed project or acquires shares or debt instruments) or lending-based crowdfunding (crowdlending: the investor is reimbursed at the end of the project with or without interest).

Introduction

Attitude of the country towards crowdfunding, crowdinvesting and crowdlending platforms

Currently, crowdfunding is getting more popular in Tanzania. There is a boom in crowdfunding by FinTechs and Start-up innovators. The government is also taking initiative to allow for the growth and development of these platforms by setting up relevant policies and encouraging investing and Start-up projects. Tanzania demonstrates a constructive and increasingly supportive approach toward modern crowdfunding, crowdlending, and crowdinvesting platforms—balancing innovation with investor protection, especially following the introduction of new regulatory frameworks.


Legal affairs

Obligations and requirements to provide crowdfunding, crowdinvesting and crowdlending platforms described above

Capital Market and Securities Authority ('CMSA') is the regulator of crowd fundings. The Authority (CMSA) guided and established by The Capital Markets and Securities Act, Cap 79.
In October 2023, Tanzania issued the Capital Markets and Securities (Investment-Based Crowdfunding) Guidelines, legally enabling equity and debt crowdfunding and establishing licensing, limits, and safeguards. These Guidelines require platforms to be licensed by the CMSA, with due diligence on issuers and investors and strict fundraising caps.

Additional comments regarding the legal situation for crowdfunding, crowdinvesting and crowdlending platforms or what FinTech’s must be aware of in this business area

Tanzania’s posture toward crowdfunding, crowdinvesting, and crowdlending is forward-looking yet cautious. The 2023 Guidelines mark a milestone—formalizing a legal basis, licensing structure, fundraising caps, investor protections, and compliance rules. The ecosystem is evolving slowly, initially via reward/donation models, with equity and debt crowdfunding still in early stages. As regulatory sandboxes and awareness initiatives expand, platform activity is likely to diversify and grow.


Economic conditions

Market size for crowdfunding, crowdinvesting and crowdlending platforms and biggest companies in this business area

Market Size
  • Alternative Lending (Crowdlending + Related); In 2024, Tanzania’s alternative lending market—including peer-to-peer lending, invoice trading, and debt-based crowdfunding—was valued at approximately USD 417.6 million, and is projected to reach about USD 941.7 million by 2028—a CAGR of 22.5%.
  • Consumer Marketplace Lending specifically, the consumer-focused peer-to-peer (P2P) lending segment was projected to reach USD 11 million in transaction value by 2025.
  • Digital Capital Raising (Equity and Reward-based); The broader digital capital raising market—including equity crowdfunding and reward-based models—is expected to hit USD 10.7 million in 2024
  • Donation/Reward-Based Crowdfunding; Although less quantified, transaction values remain in the tens of thousands USD annually, as platforms are still emerging.
Key Players & Platforms
  • Crowdlending / Alternative Lending platforms like M-Changa and BeneFactors offer debt-based crowdfunding and SME lending—though still relatively small, they represent the growth potential in P2P lending
  • Equity Crowdinvesting & Reward Models including Plus Capital, Jambocrypto, Wengi, Wezesha Sasa, and PhemaAgri

Additional comments regarding the economic situation for crowdfunding, crowdinvesting and crowdlending platforms or what FinTech’s must be aware of in this business area

The development of regulatory frameworks and policies in this area will allow for the growth of innovators as well as allow for the growth of large investors who will be willing to take part in investment projects in Tanzania.



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