Country _ Name
Poland
SectionTitle
Financial advisory and broking services including robo advisory and auto-trading
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FinTechs belonging to this category offer advisory and broking services for investments usually via an internet platform.

Robo advisory services usually offer an investment proposition following a series of questions concerning the personal financial background and the risk-bearing capacity of the user. Sometimes the respective platform also enables the user to directly execute the proposed investment. 

Auto-trading concerns all services which automatically trade on behalf of the customer according to his or her specifications.

Apart from that some FinTechs collect and offer merely or as an ancillary service market information or operate comparison portals to increase the transparency of the capital markets and to help the investor with his decision-making.

There are also FinTech-advertising-services which advertise various financial services or products.

Introduction

Attitude of the country towards modern financial advisory and broking services

The robo-advisory services in Poland are beginning to gain more and more attention of supervisory authorities. The Polish Financial Supervision Authority (Komisja Nadzoru Finansowego) issued a statement pointing to a number of risks associated with offering such services.

Also, the market recognizes and distinguishes this area of financial innovation – the investing robot Investo, offered by ING bank, won the ranking 'Banking Innovation of the Year 2021' by Forbes magazine.


Legal affairs

Obligations and requirements to provide financial advisory and broking services, or ancillary services described above

Within the Polish financial sector, the first regulation comprehensively addressing the use of artificial intelligence is the AI Act. In line with the AI Act, a national law on artificial intelligence systems is currently being developed in Poland to implement those provisions of the AI Act that allow for national-level regulation.. However, neither of those regulations is specific for the financial sector.

Specific source of information on the legal environment of robo-advice and self-advice are recommendations and published positions of the supervisory authority - the Financial Supervision Authority (Komisja Nadzoru Finansowego; 'KNF').Moreover, it should also be noted that robo-advisory solutions or other similar tools will most often qualify as ICT services within the meaning of the Digital Operational Resilience Act (DORA) - a sector-specific legal act governing the use of ICT services in the financial sector, which financial entities across the European Union are required to apply as of 17 January 2025.

Investment advisory services consisting of preparing recommendations based on the client's needs and situation constitute brokerage activities regulated by the provisions of the Act on Trading in Financial Instruments (Ustawa o obrocie instrumentami finansowymi
). However, not every example of using algorithms to generate recommendations will be treated as meeting the requirements of investment advisory services. The key thing in this case is to take into account the individual situation of the client in the recommendation. For instance, the sole usage of digital tools to support the decision-making process should not cause “robo-advisory” services to be regulated differently, if the natural person would be the one to make the decision. The provision of adjacent services that are general rather than individual in nature is, in principle, not regulated and does not require authorization.

Robo-advisors will therefore be computer programs that operate on the basis of algorithms which provide investment advice directly to investors and employees of investment firms. They will also take into account the needs and preferences of investors (i.e. their “appetite for risk”).

Brokerage activities may be conducted based on a permit granted by the Financial Supervision Authority. The legal basis for granting authorisations and rules of conducting brokerage activity is the Act on Trading in Financial Instruments Brokerage activities may be conducted by investments firms, which are for example brokerage houses. The amount of the fee for brokerage activity permits depends on the scope (types) of brokerage activity for which the permit is granted. The maximum amount of fees charged may not exceed EUR 4,500. The initial capital of a brokerage house for conducting brokerage activity is, as a rule, at least EUR 125,000. It is important to also take notice that a brokerage house must conduct certain additional procedures regarding the client, i.e. an investment survey/questionnaire concerning it’s “appetite for risk”. This assessment falls within the scope of obligatory KYC (Know Your Client) procedures, which are mandatory under MiFID II Directive.

Additional comments regarding the legal situation for financial advisory and broking services, or adjacent services or what FinTech’s must be aware of in this business area

National regulations do not distinguish between 'traditional' and technology-enabled advisory. These regulations are 'technology neutral'. The investment firm is responsible to the client for the performance of the service. This means that it cannot exempt itself from liability to the client by indicating that it used technical solutions provided by another entity in the process of providing the service. Liability of an investment firm for damages caused to clients as a result of non-performance or improper performance of an outsourcing agreement (i.e. an agreement under which the investment firm has entrusted the execution of operations related to the activities conducted by the investment firm to a foreign entrepreneur or trader), by the entrepreneur or foreign trader, cannot be excluded or limited.


Economic conditions

Market size for financial advisory and broking services as well as adjacent services and biggest companies in this business area

Assets under management in robo-advisory are projected to reach approximately US$5.05 billion in Poland in 2025. The key players in robo-advisory services in Poland are the Polish bank ING, Slovak brokerage house Finax, and Fondee and Portu from Czech Republic.


Additional comments regarding the economic situation for financial advisory and broking services as well as adjacent services or what FinTech’s must be aware of in this business area

N/A



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