Country _ Name
Italy
SectionTitle
Financial advisory and broking services including robo advisory and auto-trading
Body
FinTechs belonging to this category offer advisory and broking services for investments usually via an internet platform.

Robo advisory services usually offer an investment proposition following a series of questions concerning the personal financial background and the risk-bearing capacity of the user. Sometimes the respective platform also enables the user to directly execute the proposed investment. 

Auto-trading concerns all services which automatically trade on behalf of the customer according to his or her specifications.

Apart from that some FinTechs collect and offer merely or as an ancillary service market information or operate comparison portals to increase the transparency of the capital markets and to help the investor with his decision-making.

There are also FinTech-advertising-services which advertise various financial services or products.

Introduction

Attitude of the country towards modern financial advisory and broking services

Although the robo advisory market is beginning to develop, the first concerns raised by many institutional players Regulators are focusing specifically on consumer’s awareness regarding the type of offered service and data protection issues.

A Regulatory sandbox on FinTech has been set up by the Italian Regulators in 2022 also to incentivize the use of AI and RPA in the advisory services, and let innovative projects thrive under a protected framework. Based on the Bank of Italy Annual Report on 2024, there is room for a suggested, broader use of the sandbox.


Legal affairs

Obligations and requirements to provide financial advisory and broking services, or ancillary services described above

Even if a specific statutory or regulatory framework governing FinTech services has not been issued yet, the described services may fall under the definition of investment services/activities provided by Section 1, paragraph 5, of the TUF when they are related to such services and activities and are provided to the public and on a professional basis. In particular, consulting and robo-advisory services may fall under the category of investment advice. Also auto-trading could be considered as investment service/activity depending upon the specific characteristics of the service offered.

Only authorized entities can provide investment services/activities to the public, that are banks, investment companies and other intermediaries that may be authorized to provide specific investment services/activities. Requirements regarding financial reserves apply depending on the regulated subject providing the services and on the type of provided service. Ancillary services and connected/instrumental activities may be generally provided without the need of ad hoc authorization by authorized entities.

Additional comments regarding the legal situation for financial advisory and broking services, or adjacent services or what FinTech’s must be aware of in this business area

Based on the last Bank of Italy’s Report on FinTech-related investments, the main banking group are currently investing significant budget on robo-advisory, therefore there may be greater room for innovation in the forthcoming years.

Also, in relation to potential regulatory intervention in the next years it is possible that, as it happened in recent times in more sophisticated markets, the services at hand would be impacted by ad hoc regulations regarding their activities. In particular, two main issues may be of interest for regulators: 1) consumers’ protection especially in connection with fully automatized investments decisions; and 2) algorithm transparency and related information duties for operators.


Economic conditions

Market size for financial advisory and broking services as well as adjacent services and biggest companies in this business area

The Italian FinTech sector is only beginning to develop. Compared to other markets (such as the UK or the US markets), much has still to be done. This is reflected in the sector at hand. Less than 10 robo-advisory operators are significantly active in the local market, corresponding to about EUR 1bln in terms of transaction value, with a currently quite limited client base, but with growing interest shown by Gen Y and Z investors.

Additional comments regarding the economic situation for financial advisory and broking services as well as adjacent services or what FinTech’s must be aware of in this business area

A current regulatory trend that is worth noting is the intention of CONSOB to enhance the level of financial literacy of the Italian citizens, especially in relation to AI-based services and higher value advice.



Authors

Close

Choose country