Country _ Name
China
SectionTitle
Crowdfunding/crowdinvesting/crowdlending
Body
FinTechs belonging to this category operate crowdfunding, crowdinvesting and crowdlending platforms on which money is raised to invest in various projects, mainly start-up companies and real estate projects.

Crowdfunding is not a defined financial service, but generally used to describe donation-based crowdfunding (the investor donates the money to the project), reward-based crowdfunding (the investor receives an often symbolic consideration for his investment), equity-based crowdfunding (crowdinvesting: the investor participates in the profits of the financed project or acquires shares or debt instruments) or lending-based crowdfunding (crowdlending: the investor is reimbursed at the end of the project with or without interest).

Introduction

Attitude of the country towards crowdfunding, crowdinvesting and crowdlending platforms

From the perspective of public interest, crowdfunding was very popular in China from 2014 to 2016. However, with the occurrence of related negative events, the authorities started to issue warnings to the public about the risks of illegal fundraising under the guise of the crowdfunding. As of today, apart from the approach of donation-based crowdfunding, most other crowdfunding approaches are regarded as illegal financial activities under the PRC laws thus no longer exist in the Chinese market.


Legal affairs

Obligations and requirements to provide crowdfunding, crowdinvesting and crowdlending platforms described above

Donation-based crowdfunding: In China, donation-based crowdfunding is usually charity crowdfunding, including that: (i) the donation-based crowdfunding platform is a charitable organization itself; or (ii) the donation-based crowdfunding platform is not a charitable organization itself, but it cooperates with qualified charitable organization after signing cooperation agreement and release fundraising information as an information platform. According to the Charity Law of China, the charitable organization is required to only release the information in relation to public solicitation for charity on the unified/designated charitable information platform of the civil affairs department of the State Council and its own website. Therefore, FinTechs operating the donation-based crowdfunding shall apply and try to be selected as the Charity Organization Internet Fundraising Information Platform. In addition, unauthorized donation-based crowdfunding activities organized by FinTechs will result in warnings or administrative penalties from the authorities.

Reward-based crowdfunding: Reward-based crowdfunding is seen as a form of pre-order or customization in China. This type of crowdfunding is very similar to online shopping: consumers pay a price to a merchant or producer and then get tangible or intangible product. For such crowdfunding, there is also no clear regulatory approach and no license requirement. The most well-known reward-based crowdfunding platforms in China are under some online shopping platforms or cultural communities – i.e. JD, Tmall Suning and BiliBili.

Equity-based crowdfunding/crowdinvesting: As the complement to multi-level capital markets, the equity-based crowdfunding was popular in 2014 and 2015. However, along with the risks of illegal fund-raising, 15 authorities jointly issued the Implementation Plan for the Special Rectification of Equity-based crowdfunding Risks in 2016, prohibiting a series of illegal activities, such as the illegally issuance of securities in the platform without proper approval by CSRC. The said document resulted in the rapid reduction of equity-based crowdfunding companies. In May 2021, the State Council further emphasized that the names/business scopes of the enterprises shall not contain words or contents such as 'equity-based crowdfunding' unless otherwise approved by the authorities. It shows the regulatory attitude, that the authorities are still cautious about the risks of equity-based crowdfunding. As of today, CSRC has never officially approved the establishment of an equity-based crowded funding platform. In practice, the equity-based crowdfunding is not active currently.

Lending-based crowdfunding/crowdlending: It is generally considered that crowdlending can be regarded as loan service. Please refer to our reply to section g. for details.

Additional comments regarding the legal situation for crowdfunding, crowdinvesting and crowdlending platforms or what FinTech’s must be aware of in this business area

Currently, Chinese authorities have not issued any laws, regulations or policy documents specifically targeting crowdfunding. Subject to the limited regulation, FinTechs in this area shall be very cautious to carry out their business in China, as it might be easily deemed as 'illegal fund-raising activities' and adversely affected by the tightening of the policies.


Economic conditions

Market size for crowdfunding, crowdinvesting and crowdlending platforms and biggest companies in this business area

According to Statista Data, the transaction value in the crowdfunding market is expected to reach USD 36.30 million in 2025. (Source: Statista, https://www.statista.com/outlook/dmo/fintech/digital-capital-raising/crowdfunding/china, June 2025) There is no official statistical data in China for crowdfunding.

The most well-known donation-based crowdfunding platforms are Waterdrop, Qingsong Chou etc., but many smaller market players such as Qingsong Chou and 360 Dabing Chou have disappeared during the past a few years. The most famous reward-based crowdfunding platforms are Taobao, JD, Suning and Bilibili. The equity-based crowdfunding platforms have almost disappeared now.

Additional comments regarding the economic situation for crowdfunding, crowdinvesting and crowdlending platforms or what FinTech’s must be aware of in this business area

The development and prosperity of the crowdfunding is closely related to the regulatory attitudes of the Chinese authorities. Due to the increasing concerns about the illegal fund-raising and the slowdown of China economy in recent years, the crowdfunding platforms' business model is not very popular in China currently. 



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