Sports businesses

A successful sports business needs a global outlook to mirror the international reach of sport. This can often involve complex legal issues across different jurisdictions requiring the expertise and knowledge of a global network.

We support clubs and teams, retailers and manufacturers, event organisers and sponsors with a range of commercial services that will help to develop, enhance and protect their business. To support these goals our advice includes:

  • Intellectual property
  • Brand protection
  • Data protection and privacy
  • Sponsorship
  • Distribution rights and franchising
  • Commercial disputes and international sports arbitration
  • Mobility of staff
  • Setting up a business
  • Mergers and acquisitions

recent experience


Representing a top international contractor in bids for 2012 UEFA cup championship playoffs in Poland, 2014 Sochi Winter Olympics in Russia and 2015 PanAmerican games in Canada


Advising a leading international manufacturer of golf equipment on human resources and service agreements in Vietnam


Representing a Swedish football club in a multi jurisdictional dispute with an Italian club before FIFA and subsequently CAS


Advising in relation to the commercial interest of the 2016 Venture Cup powerboat race