Adam Cooke was recently interviewed for a legal networks feature focusing on business development and marketing entitled “Spreading the Word”:
“As firms in Asia adopt a more global mindset and are increasingly expected to have cross-jurisdictional capabilities and expertise, lawyers are using legal networks as a means of spreading their resources further and improving their global connectivity and understanding of new markets. But networks are also guiding them on other key aspects: marketing, business development and helping them build their brands.”