The Lifecycle of an International Athlete: Protecting Your Reputation

The reputation of an athlete is a precious but fragile thing. It is generally established purely on the basis of performance – you succeed and you are lauded accordingly. But once an athlete becomes well known to the general public, the scrutiny changes and intensifies. No longer are you just judged on what you do in the sporting arena; you are now cast as a celebrity and every aspect of your behaviour and private life becomes a potentially newsworthy subject for a media monster that has to be fed.

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