Macpherson Kelley CEO Steve Parker said there was significant opportunity to stand out from the crowd in Australia’s mid-tier legal marketplace.
“The rebrand is our way of planting our flag and letting clients and potential clients know who we are and what they’ll get when they work with us,” he said.
“We get that clients want plain language, clear advice, commercial outcomes and no bill shock from their lawyers. The rebrand represents our commitment to delivering on those expectations and exceeding them.”
Steve said the “Law fit for business” brand message reflected Macpherson Kelley’s drive to apply the law in ways that enable clients to achieve their goals.
“Clients want to be able to get on with their businesses without being tied up in complicated legal opinions. We’re about providing them with solutions.”
The new website and branding presents a bold, contemporary image of Macpherson Kelley, a law firm with a heritage or more than a hundred years.
Macpherson Kelley now has offices in Brisbane, Sydney, Melbourne’s CBD, as well as Dandenong, and offers a full suite of services for businesses and private clients