On December 30, 2020, the Shanghai 2nd Intermediate People's Court rendered a judgment of the first instance in the Case of Michael Jeffrey Jordan, the famous retired American basketball player, v. Jordan Sports Co., Ltd. and Shanghai Bainren Trading Co., Ltd. The court found that the Defendants' acts constituted an infringement of the name right of Mr. Jordan, ordering the Defendant to publish a statement clarifying their relationship with the Plaintiff and publicly apologize. It was also ordered to cease using the trade name "Jordan" in its corporate name, cease using the trademark "Jordan" and imposed restrictive conditions on the use of the irrevocable trademark. It ordered compensation to the Plaintiff for emotional distress and reasonable costs in a total amount of RMB 350,000. The trial lasted nearly nine years and JunHe represented the Plaintiff, Michael Jordan as his litigation agent.

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