Recently, because of some desperation to sell low-quality goods, there has also been a dramatic increase in the misuse of leading brand names to sell infringing and/or counterfeit goods. The brand names are often used as part of a longer semi-descriptive name of a product on an online retailer site. Use of your mark, sprinkled on webpages, helps internet search engines find this abuser’s page, and these uses are most often illegal.

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