UK - Greenwashing: the Competition and Markets Authority makes its move

Penningtons Manches Cooper has previously advised of the investigation launched in November 2020 by the UK's Competition and Markets Authority (CMA) into potential greenwashing by businesses. Fast forward almost two years and the CMA is making good on its promise to interrogate organisations whose green credentials may not be quite what they seem

The regulator confirmed in July that it is in the process of investigating green claims made in the fashion industry by ASOS, Boohoo and Asda (the latter via their George at Asda range). Indeed, the review into the fashion sector is due to expand, with the threat that other retailers may be put 'under the microscope' in due course. Moreover, the CMA has advised that it will potentially examine green claims made by businesses in other spheres as well

This news serves as a reminder that organisations in all arenas need to ensure that their eco-friendly claims stand up to scrutiny

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