Misleading covid-19 claims on activewear advertising cop hefty penalties

A popular activewear brand has recently made headlines for allegedly engaging in unlawful advertising practices in relation to COVID-19.

Lorna Jane was issued with infringement notices by the Therapeutic Goods Administration (TGA) for just under $40,000, following claims on its website that certain lines of merchandise protected wearers “against viruses and bacteria”.

This comes a few months after celebrity chef Pete Evans’ company was fined by the TGA, over claims that a light-emitting ‘BioCharger’ device could be used in relation to “Wuhan Coronavirus”.

Claims relating to COVID-19 are not only restricted under the therapeutic goods legislation, but also regarded as serious and of significant concern to regulatory bodies.

These cases are a timely reminder that businesses must be careful not to make false or misleading claims – in relation to COVID-19, or otherwise.

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